One word of caution: make sure your client knows that lorem ipsum is filler text. You don’t want them wondering why you filled their website with a foreign language, and you certainly don’t want anyone prematurely publishing it.

The French lettering company Letraset manufactured a set of dry-transfer sheets which included the lorem ipsum filler text in a variety of fonts, sizes, and layouts. These sheets of lettering could be rubbed on anywhere and were quickly adopted by graphic artists, printers, architects, and advertisers for their professional look and ease of use.

Aldus Corporation, which later merged with Adobe Systems, ushered lorem ipsum into the information age with its desktop publishing software Aldus PageMaker. The program came bundled with lorem ipsum dummy text for laying out page content, and other word processors like Microsoft Word followed suit. More recently the growth of web design has helped proliferate lorem ipsum across the internet as a placeholder for future text—and in some cases the final content (this is why we proofread, kids).

Bacon Ipsum – Served all day. “Bacon ipsum dolor amet chicken turducken spare ribs.”

Hipster Ipsum – In case you’re in need of a “shoreditch direct trade four dollar toast copper mug.”

Corporate Ipsum – “Leveraging agile frameworks to provide a robust synopsis” from eight to five.